Description of the project

The project MAVKA.THE FOREST SONG is based on a drama ‘The Forest Song’ by Lesya Ukrainka, as well on the images of Slavic mythology.

The project aims to export Ukrainian culture in all its manifestations — traditions, rituals, visual art, music, and other directions and draw attention to environmental problems — he disappearance of an increasing number of representatives of the Ukrainian flora and fauna included in the Red Book of Ukraine, as well as the cutting down of Ukrainian virgin forests.

That is why plants and animals from the Red Book of Ukraine (black stork, bison, lynx, etc.) are implemented in the magic world of the Mavka’s Forest.

Together with our partner, World Wide Fund for Nature (WWF in Ukraine), we initiated the long-term charitable campaign Home for the Lynx, aimed to help this animal survive in Ukrainian forests.

The funds collected during the campaign will be directed to the research of the Eurasian lynx population in Polissya. After the completion of the study, the work on improvement the conditions in the lynx habitats will be done together with Polissya forest districts.

Fundraising will take place during the launch of all formats of the Mavka Universe, including books, shows, exhibitions, jewelry collections, and will proceed until and during the release of the movie. The funds will also be accumulated on WWF platforms in Ukraine.

С Social Benefit of the project is to draw attention to the conservation of endangered animal species and help them.

 

Solves global goals

Life on land

Since our product is animated feature film we have an opportunity to attract a great number of people. The more “Mavka. The Forest Song” becomes popular, the more we make the audience interested in books, charm and other production, meaning more funds for Home for the Lynx. Thus, a lot of them get acquainted with such challenges as endangered species of animals, deforestation, and other burning environmental issues.

Life on land

Since our product is animated feature film we have an opportunity to attract a great number of people. The more “Mavka. The Forest Song” becomes popular, the more we make the audience interested in books, charm and other production, meaning more funds for Home for the Lynx. Thus, a lot of them get acquainted with such challenges as endangered species of animals, deforestation, and other burning environmental issues.

About the applicant organization

FILM.UA GROUP is a creative powerhouse and one of the largest Eastern European media groups, operating in global markets and covering the full production cycle: development, production, adaptation and distribution of audiovisual content through the vertical business structure.


Project partners

Studio Animagrad

World Fund for Nature WWF in Ukraine

Kiev House Books

«OBERIG Jewelry» Jewelery House

Share

All projects

Have a project about sustainability?Submit and showcase it to the world.